I learned this lesson the hard way. I was giving a workshop with a colleague, and I’d been warned in advance it was a tough crowd—half the room dropped out at the last second, and the other half was not enthused to be there. As I began to speak to the group I noticed people looked annoyed about attending the event, like they’d rather be working at their desk. So I thought maybe they needed more enthusiasm, more energy. The more I gave them the less I gained in return.

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